4 Simple Strategies to Inspire Trust with Your Marketing Campaign

You can see where today’s marketing professionals would have a problem with that. Always a challenging field, now today’s marketer has to head to head with the innate distrust today’s consumer has for advertising, product promotion and anyone trying to sell them…well, anything!

So, you have a great product. You know you’d have a huge market if you could just get it out the door. Now you have to figure out how to inspire enough trust in your customers that they’re not going to slam the metaphorical door in your face the minute they see your ads.

That’s where we come in.

4 Simple Strategies to Inspire Trust with Your Marketing Campaign
Leave the hype at home. Really. If you have a good product, you don’t need to tell them it’s a good product. Just tell them what it can do. Customers are sick and tired of hearing products hyped left, right and sideways without even knowing what that product is, let alone what it can do. Use the facts. If you’ve got a good product, the facts are on your side. If you don’t have a good product, you don’t belong in the field in the first place. Period.
Understand the psychology of color. Want to know the two top colors to inspire trust? Blue and brown. Both are nature-based colors people associate with firms that have been around a long time and who they can rely on. Remember, UPS didn’t pick brown for its trucks and uniforms because they liked the way it looked. They did it because they liked the connotation.
There are certain gestures we immediately associate with trust. An outstretched hand, eye contact, a genuine smile. Who would lie about that, right? Incorporating these gestures into your marketing message will immediately trigger that feeling of trust in your clientele when they see your ads can be the impetus you need to inspire them to take the next step.
We spend our entire lives aspiring to be like our heroes. That’s why celebrities make fabulous spokespeople. We want to be able to relate to the person selling a product. Envision ourselves in their shoes. And at the end of the day, we’re going to buy the product because we want to be like them!
Ever see a person who NEEDS to lose weight promoting a weight loss product? No. Because who would buy it? The ideal “after” is the perfect representative to inspire trust and interest in your products, and that’s something you should strive for when designing your marketing campaign.