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What is marketing?
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Marketing is a societal process that is needed to discern consumers' wants; focusing on a product/service to those wants, and to mould the consumers towards the products/services. Marketing is fundamental to any businesses growth. The marketing teams (Marketers) have the task to create the consumer awareness of the products/services through marketing techniques; if a business does not pay attention to their products/services and their consumers' demographics, the business would not be able to endure longevity. |
Marketing tends to be seen as a creative industry, which includes advertising, distribution and selling. It is also concerned with anticipating the customers' future needs and wants, often through market research.
Its specialist areas include: Advertising and Branding, Direct Marketing, International Marketing, Public Relations, Communications, Strategic Management, Market Research, Events Organization, Database Marketing, Search Engine Marketing.
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