Using Offline Marketing Methods
Even though most online marketers are not experienced in these methods they still have a place in promoting your products & services. In fact in most cases they should be made part of your overall strategy. We will look at some of these in the rest of this article.
Print Advertising
It shouldn’t come as any big surprise that this refers to any marketing that revolves around creating advertisements on paper. This can be implemented in these popular forms:
1. Journals And Papers
Since you are paying for advertising space this can end up being a costly endeavor. The price you pay is usually correlated with the circulation and perceived popularity of the paper or journal. The biggest benefit is that if you pick the right paper or journal the customers can be somewhat targeted and advertising this way can tend to have a long shelf life.
2. Brochures And Flyers
This will be a less costly choice since you are not actually paying for the advertising space. You will be paying for the materials used to create the flyers and brochures. This will usually consist of labor, ink, printing machine and paper. You decide the area and the number of people you want to reach with this method.
Live Marketing (Commercial)
With this choice you will take advantage of broadcasting live via radio and television. Just like with journals and papers you will pay for the advertising. In this case you will be paying for air space for your commercials. This is one of the most costly alternatives but it also has tremendous benefit in terms of the number of people your message can potentially get to.
Freebie Giveaways
Since receiving worthwhile freebies has such a universal appeal you can use this to promote your business as well. This could mean you end up giving away things that mention your business like caps, bumper stickers and the like. The benefit here is that you decide how many of these you want to give away and for that matter who you want to give them to. Of course the reach and range of something like this is far less then most of the other promotional techniques mentioned here but can be very effective for a local specialized service.
When you are looking to implement one or all of these you need to keep in mind the costs and the return on investment (ROI) of each method. You will also want to keep in mind the audience you are trying to reach and which methods may or may not suit that audience. In fact you should have a comprehensive approach laid out that you can refer back to as you implement each of these steps. This can help in making sure you aren’t losing sight of your ultimate goal and keep you on track as you move through each implementation.
